A VISION & A PURPOSE
We want to move fast, with boldness and courage, to not only develop and build new fitness brands but create new fitness communities with meaningful social values that cater for all ages, genders and incomes.
AN EXCLUSIVE SELECTION OF BRANDS
We don’t just build fitness brands, we create fitness communities.




OUR VALUES
The company’s success stems from the small successes of each team and each member of the team.
EXCELLENCE
Fitness is the foundation for all we do and executional excellence is a core value of our Company.
PASSION
Passion is at the heart of our company. We are continuously moving forward, innovating and improving.
FORCUSED
Our clients are the number one priority and from this focus everything else will follow.
BOLD
We value courage, challenging the status quo and teamwork to grow our company and each other.
CULTURE
Our different ideas, strengths, interests, and cultural backgrounds will make our company succeed.
ACCOUNTABBLE
Delivering our very best in all we do and holding ourselves accountable will make the company stronger.
JOIN OUR FAMILY
We welcome talented individuals who are passionate, creative and committed.
OUR OFFICE LOCATION
3579 Ath Thumamah Rd – Ar Rabi,
Unit No 6 – Riyadh 13316 – 8493, Kingdom of Saudi Arabia
Phone: +966 11 263 2290
Unit No 6 – Riyadh 13316 – 8493, Kingdom of Saudi Arabia
Phone: +966 11 263 2290